Empathy Mapping
Deep dive into the users journey
Insights from testing about the users, their needs, goals, interests, and pain points while testing.
Request: Build empathy map
Apps: Figma, MS 365, MS Internal products
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Team: UX Designer, Product Manager, Engineering
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Role: Content Designer
Taking a closer look at the user and their tasks. The empathy map allows us to see where the confusion begins and we can discover how content can give users an appropriate level of expectation.
Pain points
Testing participants reported confusion in the following areas:
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the term 'Environment'
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difference in set up flow options
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navigating the product after onboarding
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User Scenarios
To gather user feedback participants were given scenarios for active and first-time users.
It's Lauras first day of work and she's never experienced Dev Home. Her manager sends her instructions to onboard.
Scott keeps track of his teams progress using Dev Home. To optimize time Scott decides to set up a Dev Drive.
It's Lauras first day of work and she's never experienced Dev Home. Her manager sends her instructions to onboard.
Empathy Maps
Understanding the users journey to enhance their experience
FRE onboarding empathy map
User flow to add a Dev Drive and add WinGet configuration files
FRE onboarding empathy map