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Heuristic Evaluation Scorecard
Core focus
Ethical UX, Regulatory Compliance (FTC/CFPB), and Trust-Centered Content Strategy.
Date
April 2026
Location
Atlanta, GA
Role
Lead Ethical Design Strategist / Product Auditor
Objective
Identify usability violations and deceptive patterns (Dark Patterns) that lead to user frustration and potential regulatory risk.
Key Audit Pillars
Forced Continuity & Obscured Pricing: Analyzing how "Free" version eligibility is communicated (or hidden) throughout the user journey.
The "Roach Motel" Effect: Evaluating the difficulty of downgrading or removing high-cost add-on services once selected.
Information Asymmetry: Assessing the gap between legal requirements for clear disclosure and the visual hierarchy used to bury key terms.
Risk Mitigation Strategy: A proposed set of "Ethical Guardrails" designed to balance business conversion goals with long-term brand equity and legal safety.
An end-to-end heuristic evaluation of the TurboTax filing journey, focusing on the identification of 'Dark Patterns' and deceptive design tactics.
This audit analyzes how intentional friction and obscured information impact user trust and regulatory compliance, providing a strategic roadmap for transitioning toward a 'Transparency-First' customer experience.
