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MARTA Service Design Wayfinding & Urban Logistics Audit

Project type

Service Design & Urban Logistics

Date

2026

A deep-dive Service Design audit of Atlanta’s MARTA transit system, evaluating the physical and digital wayfinding infrastructure ahead of the 2026 FIFA World Cup.

This project identifies critical interaction friction in high-pressure transit environments and proposes a framework for reducing 'confusion tax' for international travelers through improved signage logic and multimodal information architecture.

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